The Election Commission has put a limit on election expenses. In the case of Parliament Elections, the election expenses in all the major states are limited to Rs. 25,00,000 for each constituency. But everybody including the election commission knows that this rule is rarely respected by any candidate including those of the recognized political parties. The actual expenses by each serious candidate exceed several crores of rupees. There are many questions here for which nobody seeks answers: what is the source of such money being spent in the elections, how do these candidates or political parties plan to recover such amounts spent, how do these political parties (including the opposition) create funds for the next election, are there any accounting or auditing of such funds? This is one area where all political parties, ruling and non-ruling, collude together and keep the people in the dark, both literally and figuratively. It is illegal money that is spent illegally as above. No finance minister ever questions the legality of such big sums of money or its nexus with illegal and criminal activities in the country. No surprise then, that Indians hold about Rs. 6,40,000 crores in Swiss Bank accounts, according to an official report by Swiss Government !. Unless election expenses are actually reduced to a more reasonable level, there is no way to reduce the influence of criminals on party politics and to help a meaningful democracy emerge in India. Now let us try and see what is the reasonable level of election expense is for a parliamentary candidate. Let us make an election budget. Hopefully this will help some people seriously thinking of contesting the elections, say as independents.
The election expenses can be put under many heads as below:
|
1 |
Election Deposit |
Rs. 20,000 |
|
2 |
Rallies and Public Meetings |
Rs. 2,75,000 |
|
3 |
Transport |
Rs. 4,87,500 |
|
4 |
Banners, Posters, Notices and other publications |
Rs. 10,05,000 |
|
5 |
Computers and communications |
Rs. 3,00,000 |
|
6 |
Expenses towards guest speakers, volunteers, political workers and election agents |
Rs. 2,25,000 |
|
7 |
Election Offices |
Rs. 50,000 |
|
8 |
Miscellaneous Expenses @ approx 5% |
Rs. 1,37,500 |
|
|
Total |
Rs. 25,00,000 |
|
|
|
|
The above planned estimate of expenses is based on calculations as given in the Appendix. These estimates can be adjusted according to actual field conditions and the types of constituencies, urban, semi-urban or rural.
We, as voters, should not expect the candidates, especially serious independents to spend the above amount, out of their pockets. Then it becomes an investment for them and naturally they will look forward to profiting from his office as elected member of the house. This will lead to growing corruption. Hence as voters we should donate major portion of the above amount. Here is guide to independent candidate to mobilize resources for the above amount:
From 10 proposers at Rs 10,000 each - Rs 1 Lac
From 10 major industrialists and land lords at Rs 40,000 each – Rs. 4 Lacs
From 30 major business men @ Rs. 20000 Each - Rs. 6 Lacs
From 100 major shop owners @ Rs. 6,000 each - Rs. 6 Lacs
From 500 small shop keepers and business men @ Rs. 500 – Rs. 2.5 Lacs
From 5000 well employed people @ Rs. 100 each - Rs. 5 Lacs
From Rallies, public meetings, and road shows @ Rs. 500 - Rs. 0.5 Lac
(10 x 3000, 25 x 500, 100 x 80)
Total - RS. 25 Lacs
We may not be able to collect all this at one stretch. The candidate should create an election fund to be managed by one of his supporters. He should send appeals to all prospective doners. He should publish periodic accounts of the fund’s income and expenses. As his presence on the election scene gets stronger, more and more people will come forward to contribute.
Election Count down and Cash Flow
|
Days to Polling |
Activity |
Expense |
Income |
Balance |
|
40 |
Donations from 10 proposers |
|
100000 |
100000 |
|
|
Advance from own resources |
|
100000 |
200000 |
|
30 |
Filing of Nomination |
10000 |
|
190000 |
|
|
Security Deposit |
20000 |
|
140000 |
|
29 |
1st Public Rally in HQ of Constituency with 2 big posters |
10000 |
|
130000 |
|
|
2 Big posters |
16000 |
|
114000 |
|
28 |
Meeting 2 Major industrialist and obtaining donations |
|
80000 |
194000 |
|
27 |
2nd public relay in 2nd big town |
10000 |
|
184000 |
|
27 |
25 small posters in minor towns |
25000 |
|
159000 |
|
26 |
2 public meetings in minor towns and 10 road shows |
11000 |
|
148000 |
|
25 |
3rd public relay in 3rd big town |
10000 |
|
138000 |
|
|
10 More Big Posters |
80000 |
|
58000 |
|
24 |
Meeting 4 major industrialist and obtaining Donations |
|
160000 |
218000 |
|
24 |
2 Public meetings in Minor Towns |
6000 |
|
212000 |
|
23 |
4th public relay in 4th big town |
10000 |
|
202000 |
|
22 |
Printing of 10,000 appeals |
20000 |
|
182000 |
|
21 |
5th public relay in 5th big town |
10000 |
|
172000 |
|
|
1000 Mini Posters |
80000 |
|
92000 |
|
20 |
1 Public meetings in Minor Towns |
3000 |
|
89000 |
|
20 |
Donations from 10 businessmen |
|
200000 |
289000 |
|
20 |
Hiring 10 cars/Jeeps for 10 days |
100000 |
|
189000 |
|
19 to 10 |
2 public meetings in minor towns and 10 road shows everyday |
110000 |
|
79000 |
|
18 |
Meeting 4 major industrialist and obtaining Donations |
|
160000 |
239000 |
|
17 |
Hiring of all 200 bicycles for 10 days |
100000 |
|
139000 |
|
16 |
Donations from 10 more businessmen |
|
200000 |
339000 |
|
16 |
Election Offices 50 Nos. |
50000 |
|
289000 |
|
15 |
Printing of remaining 33 big posters |
264000 |
|
25000 |
|
14 |
Donations from 50 major shops and 100 minor shops |
|
350000 |
375000 |
|
13 |
6th public rally in 2nd big town |
10000 |
|
365000 |
|
12 |
3000 copies of manifestos |
30000 |
|
335000 |
|
11 |
30,000 bit notices |
30000 |
|
305000 |
|
10 |
10 cars/Jeeps for next 10 days |
100000 |
|
205000 |
|
9 |
Donations from remaining 10 businessmen |
|
200000 |
405000 |
|
9 to 1 |
10 road shows everyday |
45000 |
|
360000 |
|
|
Hiring of 25 Autos for 20 days |
87500 |
|
272500 |
|
|
Hiring of all 200 bicycles for 10 days |
100000 |
|
172500 |
|
|
Donations from 5000 people at Rs100 each |
|
500000 |
672500 |
|
|
Computers and communications |
300000 |
|
372500 |
|
9 |
7th public rally in 3rd big town |
10000 |
|
362500 |
|
8 |
Printing of remaining 300 small posters |
300000 |
|
62500 |
|
8 |
8th public rally in 4th big town |
10000 |
|
52500 |
|
7 |
Donations from remaining 50 major shops and 400 minor shops |
|
500000 |
552500 |
|
6 |
9th public rally in 5th big town |
10000 |
|
542500 |
|
6 |
Printing of all 1750 remaining mini posters |
140000 |
|
402500 |
|
4 |
10th public relay in HQ town |
10000 |
|
392500 |
|
|
Collections from Rallys and meetings |
|
50000 |
442500 |
|
4 |
Last 20,000 bit notices |
20000 |
|
422500 |
|
2 |
Payment to all guest speakers, volunteers and agents |
225000 |
|
197500 |
|
1 |
|
|
|
197500 |
|
0 |
Election day – Misc Expenses |
127500 |
|
100000 |
|
|
Advance from own resources returned |
|
-100000 |
0 |
|
|
|
|
|
0 |
|
|
Total |
2500000 |
2500000 |
|
Campaign Strategy:
Apart from organizing public meetings, rallies and road shows, a candidate should also have separate face-to-face meetings with different sections of society as below:
a) Politically and socially active people of the constituency
b) Teachers and college students
c) Farm labourers and other workers
d) Artisans like, masons, carpenters, painters, black smiths and gold smiths.
e) Fabricators and owners of small workshops and garages
f) Hoteliers, restaurants and shopkeepers
g) Senior citizens
h) Women activists and women associations
i) Religious groups (Care to be taken to avoid appeals on the basis of religion)
j) Cultural groups and troupes
k) Employees from Govt and private enterprises
l) Tax payers…..etc.
The above will help him understand his constituency better and would also help him draft his manifesto (which will be released just two weeks before the election date).
During the campaign, care should be taken to avoid association with criminals and corrupt people in general, especially the already notorious ones. One should also avoid being identified with any special interest groups or any vested interests.
It is earnestly hoped that this draft budget for election expenses will encourage honest and socially active independents to come forward to fight the elections and the corrupt political system. We should reduce the need to spend so much on elections to make it as a democracy for the people, of the people and by the people. The people should aspire to do more than just vote. Of course more importantly all people should vote. Jai Hind!